Past Events

If you need to create brand awareness or let the world know about your products and services, then our marketing training sessions are for you! Unless otherwise stated all sessions have been run as 2 hour workshops or webinars.

• Creating your business brand voice

• Define your target market and create your buyer persona/ideal client avatar

• DIY low cost market research

• Getting leads coming to you

  (run as a facilitated session where the audience is prompted to generate the ideas)

• Getting leads through inbound marketing

• Low cost marketing ideas

• Low cost online marketing

• Marketing and sales planning

Topics on more specific areas of marketing include: 

• Blogging made easy and effective

• Also refer social media section

Let’s face it, a lot of our other training categories are fundamental too, but in this case we’re talking the real core of business planning and business set-up. Without the business foundations being solid your business could come down like a house of cards.

• Business planning essentials

• Business structure and all the boring but essential stuff!

• Conscious decision making using a living business plan

• Coping with crisis

• Review, reflect and revitalise your business

  Run as an interactive workshop, online training course and a shorter version with a networking group

• Scaling up your business

• SMARTER goal setting

  Run as an interactive workshop, online training course and a shorter version with a networking group

• Turning learnings into actions

Run as a 30 minute networking session to ensure people knew what to do after attending training sessions 

• Marketing and sales planning

Also check out our other categories as many fundamentals are covered there too! These are additional topics we haven’t covered yet in a workshop but will.

• Business Continuity Planning (BCP)

• Business risk management assessment

Without great customer service a business can be undone in a day! This is all about clear communication, managing expectations, handling issues and complaints (and therefore reviews). It’s also about understanding closing the sale should be the start of the relationship.

• After sales service and customer care

  Presented as a workshop and using website specific examples for a 40 minute WordCamp talk

• Setting up a customer care culture and program

Topics we’ve not run specifically yet but will do in the future: 

• Handling customer reviews – the good, the bad and the ugly

• Onboarding new clients

Our employees are the backbone of our business. If our employees and contractors are unhappy, it’s unlikely they’ll do a good job for clients. This will have a negative flow on effect to customer service and therefore sales and marketing.

• Before you hire your first employee

  Make sure an employee is what you need! Are your processes streamlined and effective? Have you replaced work arounds with systems? Have you got your knowledge out of your head, or can it be done easily?

• Hiring your first employee

Topics we’ve not run specifically yet but will do in the future: 

• Dealing with employee poor performance

• Leading a business through change

• Managing a remote work force

• Setting up a performance management system and KPIs

• Working from home and how to make it work for your business

With poor mindset you are going to hit barrier after barrier in your business. You need to learn to make shifts.

• Coaching tools for personal development and self confidence

• Tools you can use to manage blocks in your business and tap into the expertise you already have. Run as a 2 hour workshop with client examples.

• Self confidence boosters

  Ways to boost your self confidence. Run within workshops, but can also be standalone as a 30 minute networking presentation, or expanded to a full workshop.

Topics we’ve not run specifically yet but will do in the future: 

• Managing your mind

  Identifying why what you think is stopping you in your business may not be.

An extension from branding and more technical are our workshops in these areas.

• Creating a YouTube Video and Channel

  How to shoot videos, tips about editing and then how to upload them to YouTube and get found. 2-3 hour workshop.

• Replace those boring and repetitive stock photos

  Starts with some simple foundations to photography. Then we move to live shooting to replicate a photo to teach you how to read the photo. Then we finish with shooting your own products or stock images for your website. Live interactive 2-3 hour workshop.

• Using Camtasia to edit videos

  Camtasia is a paid video editing program which we use and recommend. In this session we run through LIVE how to create a quick intro and then how to edit your own short video. 2-3 hour practical workshop. Participants download a trial version ahead of the session. Many tips transfer over to other editing tools.

Topics we’ve not run specifically yet but will do in the future: 

• Specialist photography topics

  As an NYIP Diploma of Photography holder and former wedding photographer can teach topics such as:

• Cheese free portrait photography – bring out the best features and their personality

  This is such an important part of photography.

• Get in close – macro photography

  Macro photography is a great complement to your site and creates some intrigue. It can also make a photo shoot feel more high end.

• Using your smartphone to take great photos

  Modern smartphones have amazing cameras for their size. Learn how to use functions you may not have known were there to take the best photos. Plus it’s not about the equipment often, it’s about what and how you shoot!

Pricing is one of the biggest areas where people rip themselves off. Undercharging, discounting, quoting, calculating hourly rates and why not to disclose them are all important in the pricing discussion.

• How to set prices and not go bust

  Setting your prices can be tricky. This session includes a mind opening group exercise to make you realise there’s a lot more behind a price than the thing itself. 2-3 hour workshop.

• Pricing and packaging services

  This session is a variation on the above workshop with a specific focus on the packaging and productising of services. Live interactive 2-3 hour workshop.

•  Why quoting may be killing your business and how to fix it

  90 minute to 2 hour workshop dedicated to the practices around quoting. How to prequalify and qualify prospects to lessen time wasters and improve your conversion rates, questions to ask, conversion rates and touches on selling yourself and your business.

Topics we’ve not run specifically yet but will do in the future: 

• Allocating your overheads and your time – practical pricing session using Excel (or Google Sheets)

  Have worked with clients on this one one one but can also offer this as a training session.

Sales often comes with a stigma attached. We are not teaching you to be a used car salesman or a scammy telemarketer. Rather we want you to love sales and realise you may be doing a disservice if you don’t sell!

• Sales strategies (mainly in person)

  In this session we tech you some sales strategies and role play them with the group. Live interactive 2-3 hour workshop.

• Selling products and services

  We can also split this and focus on one or the other, however this workshop particularly caters for those with a hybrid model, selling both products and services. 2-3 hours workshop This can also be run with a focus on ‘for introverts’ or people with issues around self belief.

• Selling for non sales staff

  Getting sales people to sell is one thing, it can be quite another getting the rest of the team on board. In this session we focus on newbies to sales who may need to do it as an incidental part of their role. 2-3 hr workshop.

• Selling without being salesy

  Selling has a bad stigma, but many people love to buy, or need to buy. In this session we turn sales around and look at it from a customer need perspective. Helping people solve their problems and making them feel good is a good thing! 2-3 hour workshop.

•  Why quoting may be killing your business and how to fix it

  90 minute to 2 hour workshop dedicated to the practices around quoting. How to prequalify and qualify prospects to lessen time wasters and improve your conversion rates, questions to ask, conversion rates and touches on selling yourself and your business.