Do you see Search Engine Optimisation (SEO) as a difficult and complicated mystery black box? Unfortunately, many SEO providers present SEO this way. This is why we started offering SEO Basics Training workshops. Jane managed to dominate the front page of Google with super simple strategies for her resume writing business – to the point she had to take the website down! Learn how she did this, and how her clients and sites we’ve found have used these evolved strategies more recently with great results.
As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 – $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business. In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website.
You’ll learn some basic SEO techniques including a breakdown of the Google Search Engine Results Page (SERP) results, keyword research you can conduct yourself, and some simple tools you can utilise to monitor SEO progress. We cover the top ten ways to appear on Google’s front page for free – many don’t even require a website! This will set you up to learn more, or outsource with some understanding and with less chance of being ripped off!
This workshop is followed up by a second session – SEO Beyond the Basics, which goes into some more technical website focused SEO and also User Experience (UX). It is expected at the second session you have attended this first session, or have sound basic knowledge of search engines, SERPs, and keywords. This session will be held 3 March 2022 and you will need to register for it separately.
Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment.
Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her business, FAQ Business Training.
Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience. Jane has learned SEO through Google Webmasters, Moz, Neil Patel, Marie Forleo’s expert, Kate Toon and plenty more! This learning is then tested and filtered to determine the material which is presented in these SEO sessions.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording, a copy of the slides and a handout.
Business Connect is a NSW Government funded program. This session is offered by Western Sydney Business Centre and is only available to NSW residents.
| Online - NSW Residents Only, NSW, Australia|
|} February 02, 2022|
| Wednesday, 10:00 am to 12:00 pm|
| Western Sydney Business Centre|