all posts, market research, marketing, planning, sales
As part of developing a buyer persona or ideal client avatar, we are often aware of the techniques around identifying demographics, attitudes, pain points, challenges, the transformation they’re seeking and objections. But I love an exercise that Marie Forleo... 
all posts, online selling ecommerce, planning
2020 saw an increase in the number of people looking to move businesses online. Which totally made sense when we weren’t able to go out, and it gave us new opportunities to look at. So if you want an online business, how to start one is covered in this blog.... 
all posts, business tools, marketing, online selling ecommerce, planning, SEO
The best way to assess how your website is doing on Google is to use Google’s own free tools. In this blog I’m covering three of Google’s amazing tools – Google Trends, Google Analytics and Google Search Console. This article will be updated as... 
all posts, coping with crisis, online selling ecommerce, sales, SEO, webinars
Online selling whether through selling products or courses, via Zoom coaching calls, webinars, even online ballet classes, many businesses have used this time of crisis to jump online. For some it’s all new, for some a long overdue push to get things happening... 