all posts, coping with crisis, finances
Business owners have been left completely confused by what they can apply for to help them survive through and recover from the 2021 Greater Sydney Lockdown. Initially Federal Government support via Services Australia was made available as a Covid Disaster Payment... 
all posts, coping with crisis, marketing, planning, SWOT analysis
One of the keys to successful business planning is a completing a SWOT Analysis. In our Coping with Crisis and business resilience series day 9, we talk about how to complete a SWOT Analysis … with a twist! Completing a SWOT Analysis is great in a time of crisis... 
all posts, business networking, coping with crisis, marketing
The last two posts have been focused on our need to continue marketing even during a crisis if we want to maintain our business resilience. This tip addresses the easiest ways to market – to our already hot and warm leads. You may have a lot more warm leads... 
all posts, coping with crisis, marketing, planning
Day 6 we confirmed people should continue selling but to be careful with messaging. Today we suggest what types of marketing strategies may work most effectively during crisis. This is not the tactics, but rather the strategic marketing messaging. Even in good times a... 
all posts, coping with crisis, marketing, planning
We’ve seen many people deliberating about whether they should market during a crisis. People worried about coming across as taking advantage of the situation. Forgetting there are people who still want and need to buy. So in this session we address why you still... 
all posts, coping with crisis, finances, planning
In this Coping With Crisis series instalment we provide practical tips you can utilise to save money by reducing expenses. During a crisis, particularly such a globally severe #crisistrifecta as caused by Coronavirus COVID-19, reducing expenses when our income is so...