all posts, market research, marketing, Tea Time Tips
Buyer personas and Ideal Client Avatars (ICAs) are something which regularly confuses people. Why are they important and how do we create them? The following session was the third in our Tea Time Tips Series. Today we talk about target markets, niches, buyer personas... 
all posts, market research, marketing, planning, sales
As part of developing a buyer persona or ideal client avatar, we are often aware of the techniques around identifying demographics, attitudes, pain points, challenges, the transformation they’re seeking and objections. But I love an exercise that Marie Forleo... 
all posts, market research, marketing, planning, SWOT analysis
What is competitor analysis, and why do we do it? I’m sure you’ve heard the term, but you may have no idea what you’re meant to do and why are you meant to do it! This blog is going to cover that off. The definition of competitor analysis...