all posts, business networking, coping with crisis, marketing
The last two posts have been focused on our need to continue marketing even during a crisis if we want to maintain our business resilience. This tip addresses the easiest ways to market – to our already hot and warm leads. You may have a lot more warm leads... 
all posts, business networking, business tools, marketing
Have you heard of E-A-T? It is a marketing acronym for expertise, authority and trust, which has been accredited in part to Google and their evaluation of web content. E-A-T applies more broadly in a marketing sense to the building of expertise, authority and trust.... 
all posts, business networking, marketing, self confidence
Recently I facilitated a workshop on business introductions. Randomly I threw out there the three word challenge (#the3wordchallenge), so why not share it with more people?! A part of the workshop was looking at our strengths and how we could determine what they are.... 
all posts, business networking, marketing
How many times have you had to introduce yourself at a business networking event? What do you say when people ask you ‘what do you do?’ Do you know how to answer them in a way to encourage questions? Creating a great business networking introduction is critical to... 