all posts, market research, marketing, planning, sales
As part of developing a buyer persona or ideal client avatar, we are often aware of the techniques around identifying demographics, attitudes, pain points, challenges, the transformation they’re seeking and objections. But I love an exercise that Marie Forleo... 
all posts, market research, marketing, planning, SWOT analysis
What is competitor analysis, and why do we do it? I’m sure you’ve heard the term, but you may have no idea what you’re meant to do and why are you meant to do it! This blog is going to cover that off. The definition of competitor analysis... 
all posts, business tools, marketing, mindset and wellbeing, planning, productivity
Brainstorming is such a useful tool for business owners (and anyone who has or needs to generate many ideas). Today in this video or transcribed blog, we cover one of our key brainstorming techniques – braindump to declutter your mind. Brainstorming how to... 
all posts, business tools, marketing, online selling ecommerce, planning, SEO
The best way to assess how your website is doing on Google is to use Google’s own free tools. In this blog I’m covering three of Google’s amazing tools – Google Trends, Google Analytics and Google Search Console. This article will be updated as... 
all posts, coping with crisis, marketing, planning, SWOT analysis
One of the keys to successful business planning is a completing a SWOT Analysis. In our Coping with Crisis and business resilience series day 9, we talk about how to complete a SWOT Analysis … with a twist! Completing a SWOT Analysis is great in a time of crisis... 
all posts, business networking, coping with crisis, marketing
The last two posts have been focused on our need to continue marketing even during a crisis if we want to maintain our business resilience. This tip addresses the easiest ways to market – to our already hot and warm leads. You may have a lot more warm leads... 