all posts, business networking, business tools, marketing
Have you heard of E-A-T? It is a marketing acronym for expertise, authority and trust, which has been accredited in part to Google and their evaluation of web content. E-A-T applies more broadly in a marketing sense to the building of expertise, authority and trust.... 
all posts, marketing, planning
I get it. You see SOOOOO many businesses running competitions on Facebook and Instagram. Looks like a great idea, so you follow the leader. However, when you don’t know what you’re doing, it may be you’re taking a gamble rather than winning. In this... 
all posts, online selling ecommerce, sales, SEO, webinars
Online selling whether through selling products or courses, via Zoom coaching calls, webinars, even online ballet classes, many businesses have used this time of crisis to jump online. For some it’s all new, for some a long overdue push to get things happening... 
all posts, business networking, marketing, self confidence
Recently I facilitated a workshop on business introductions. Randomly I threw out there the three word challenge (#the3wordchallenge), so why not share it with more people?! A part of the workshop was looking at our strengths and how we could determine what they are.... 
all posts, business tools, marketing, webinars
Okay so this is a bit of a rant as well as tips to avoid questionable sales techniques in webinars! Feeling frustrated after yet another bad experience, here are some tips how not to run a webinar if you want to maintain integrity in your business. This blog is also... 
all posts, business networking, marketing
How many times have you had to introduce yourself at a business networking event? What do you say when people ask you ‘what do you do?’ Do you know how to answer them in a way to encourage questions? Creating a great business networking introduction is critical to... 