all posts, business tools, marketing, online selling ecommerce, planning, SEO
The best way to assess how your website is doing on Google is to use Google’s own free tools. In this blog I’m covering three of Google’s amazing tools – Google Trends, Google Analytics and Google Search Console. This article will be updated as... 
all posts, coping with crisis, marketing, planning, SWOT analysis
One of the keys to successful business planning is a completing a SWOT Analysis. In our Coping with Crisis and business resilience series day 9, we talk about how to complete a SWOT Analysis … with a twist! Completing a SWOT Analysis is great in a time of crisis... 
all posts, business networking, coping with crisis, marketing
The last two posts have been focused on our need to continue marketing even during a crisis if we want to maintain our business resilience. This tip addresses the easiest ways to market – to our already hot and warm leads. You may have a lot more warm leads... 
all posts, coping with crisis, marketing, planning
Day 6 we confirmed people should continue selling but to be careful with messaging. Today we suggest what types of marketing strategies may work most effectively during crisis. This is not the tactics, but rather the strategic marketing messaging. Even in good times a... 
all posts, coping with crisis, marketing, planning
We’ve seen many people deliberating about whether they should market during a crisis. People worried about coming across as taking advantage of the situation. Forgetting there are people who still want and need to buy. So in this session we address why you still... 
all posts, business networking, business tools, marketing
Have you heard of E-A-T? It is a marketing acronym for expertise, authority and trust, which has been accredited in part to Google and their evaluation of web content. E-A-T applies more broadly in a marketing sense to the building of expertise, authority and trust.... 