all posts, market research, marketing, planning, sales
As part of developing a buyer persona or ideal client avatar, we are often aware of the techniques around identifying demographics, attitudes, pain points, challenges, the transformation they’re seeking and objections. But I love an exercise that Marie Forleo... 
all posts, mindset and wellbeing, planning, self care
Business owners have many relationships they need to maintain – with customers, suppliers, referral partners and even the public (trust me you’ll learn this if they complain about your business!). We’ll cover tips for these relationships in future blogs. For now we’re... 
all posts, mindset and wellbeing, planning, productivity, self care
This blog and video on managing overwhelm is as much for me as it is for other people. When you’re already at or over capacity, you need to be selective about what you can take on. Sometimes we need a reminder or visual representation of what we are doing before... 
all posts, market research, marketing, planning, SWOT analysis
What is competitor analysis, and why do we do it? I’m sure you’ve heard the term, but you may have no idea what you’re meant to do and why are you meant to do it! This blog is going to cover that off. The definition of competitor analysis... 
all posts, online selling ecommerce, planning
2020 saw an increase in the number of people looking to move businesses online. Which totally made sense when we weren’t able to go out, and it gave us new opportunities to look at. So if you want an online business, how to start one is covered in this blog.... 
all posts, business tools, marketing, mindset and wellbeing, planning, productivity
Brainstorming is such a useful tool for business owners (and anyone who has or needs to generate many ideas). Today in this video or transcribed blog, we cover one of our key brainstorming techniques – braindump to declutter your mind. Brainstorming how to... 