all posts, business networking, business tools, marketing
Have you heard of E-A-T? It is a marketing acronym for expertise, authority and trust, which has been accredited in part to Google and their evaluation of web content. E-A-T applies more broadly in a marketing sense to the building of expertise, authority and trust.... 
all posts, marketing, planning
I get it. You see SOOOOO many businesses running competitions on Facebook and Instagram. Looks like a great idea, so you follow the leader. However, when you don’t know what you’re doing, it may be you’re taking a gamble rather than winning. In this... 
all posts, coping with crisis, finances, planning
In this Coping With Crisis series instalment we provide practical tips you can utilise to save money by reducing expenses. During a crisis, particularly such a globally severe #crisistrifecta as caused by Coronavirus COVID-19, reducing expenses when our income is so... 
all posts, online selling ecommerce, sales, SEO, webinars
Online selling whether through selling products or courses, via Zoom coaching calls, webinars, even online ballet classes, many businesses have used this time of crisis to jump online. For some it’s all new, for some a long overdue push to get things happening... 
all posts, coping with crisis, mindset and wellbeing, self care
For those who know me, they’ll know I’ve started my coping with crisis with my two weakest areas – thinking I can do it all – yeah right, and not partaking in one iota of self care! Well this is definitely one I’d like to hear from you... 
