all posts, mindset and wellbeing, planning, productivity, self care
The two words ‘school holidays’ can send business owners into a spin. What school holiday activities can business owners take advantage of to help keep themselves sane and keep the kids alive during the holidays? 2020 has clearly been a disrupted school... 
all posts, business tools, marketing, online selling ecommerce, planning, SEO
The best way to assess how your website is doing on Google is to use Google’s own free tools. In this blog I’m covering three of Google’s amazing tools – Google Trends, Google Analytics and Google Search Console. This article will be updated as... 
all posts, coping with crisis, marketing, planning, SWOT analysis
One of the keys to successful business planning is a completing a SWOT Analysis. In our Coping with Crisis and business resilience series day 9, we talk about how to complete a SWOT Analysis … with a twist! Completing a SWOT Analysis is great in a time of crisis... 
all posts, mindset and wellbeing, self care, self confidence
TRIGGER WARNING – this blog talks about mental health and suicide. R U OK? day has rolled around again. In Australia Thursday the 10th of September 2020 will be one of the more difficult R U OK? days. Why? Because 2020 is clearly the year of COVID-19 and in... 
all posts, business networking, coping with crisis, marketing
The last two posts have been focused on our need to continue marketing even during a crisis if we want to maintain our business resilience. This tip addresses the easiest ways to market – to our already hot and warm leads. You may have a lot more warm leads... 
all posts, coping with crisis, marketing, planning
Day 6 we confirmed people should continue selling but to be careful with messaging. Today we suggest what types of marketing strategies may work most effectively during crisis. This is not the tactics, but rather the strategic marketing messaging. Even in good times a... 