Best free tools for SEO – Ubersuggest

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People who know me, know that I love my SEO tools (tools for Search Engine Optimisation). Ubersuggest by Neil Patel is a fantastic tool I’ve been using a lot since it was released. It’s a quick and easy way to review a client’s website. Ubersuggest is continually being added to, and late 2019 Neil Patel released a video explaining why he’s produced this tool. His intention for 2020 was to pave the way for automated SEO using his tools, machine intelligence and Artificial Intelligence (AI). Neil admits he didn’t know if this would even work or how much he will be able to do. Judging by the move to a ‘freemium’ model I’m thinking the AI SEO idea hasn’t quite gone to plan. So love him or not, although these features are available through other tools, this one has beautiful displays and is easy to follow.

Article update 20 September 2020.

Ubersuggest is now a ‘freemium’ SEO tool

In early 2020, this tool became freemium software. As such, there’s a limited result free version, an enhanced version when using a Google sign in, and finally a full paid version. Pricing (at September 2020) has recently changed for the paid version which was an affordable for many at AUD$100 for a one year subscription. He now offers monthly subscriptions from $29 per month, and lifetime from $290 for a small business. The free version is still much of what was originally described (although the number of results displayed is cut and the number of searches you can do a day is reduced), with the paid offer providing even more insights.


Ubersuggest Chrome Extension – New enhancement mid 2020

A great recent addition to Ubersuggest is the free Chrome Extension. Whilst in Google Chrome, go to Chrome Webstore. Type in Ubersuggest, click install and that’s it! Against the organic results on the front page or two of Google, you’ll get domain score and traffic against the organic listings. Plus this great keyword generator in the right side bar, with a number of results. Clicking for more will send you to the main Ubersuggest tool referred to below.


Keyword Research

The main web browser tool opens with a section on keyword research so you can search by country and language for results. When you click on the keyword it opens another screen with related keywords and questions. It also tells you the competitors that rank above you in their average position. This helps to decide if you can crack the top ten position even if the tool says SEO difficulty (SD) is easy. Let’s face it, you’re unlikely to knock off well respected sites and Government results.

You can export the keywords to a CSV file at the click of a button. Results are limited for the free version, but still useful, especially when logged into a Google account. For those with the paid version, you can now access additional insights like the amount of traffic that actually clicks through for the search term, and the age demographics of searchers. 

Coronavirus Keyword Update

What a crazy world we’re experiencing in 2020, especially in Australia where we’ve had drought, bushfire, flood and now the Coronavirus COVID-19 global pandemic with the #crisistrifecta. Both the Ubersuggest keyword tool and Google Trends tool allow you to see a change in trends. Because things are evolving so quickly, keywords are regularly shifting. For instance who in 2019 would have thought toilet paper would’ve been like gold! Ubersuggest helps the dodgy people see the demand peak has well and truly passed. Even with second stage lockdowns, there’s no point trying to jump on the toilet paper hoarding bandwagon now!

Adjust your content to changes in demand (keyword search results)

For some industries, particularly during the lockdowns, the change has been a shift from a service provider to DIY. For instance landscape designer initially plummeted in Google search results. Meanwhile landscaping jumped up (as did Bunnings!). If you were a landscape designer, you’d want to produce blogs emphasising landscaping, home grown produce etc rather than pushing design services as much. Although you may operate in a slightly different way, and don’t stop selling altogether! Show yourself as an expert, introduce your new solutions to new challenges and problems faced by your clients.

As best practice you would want to review your keywords in normal times at least quarterly. In these pandemic times, it may be far more frequently.


Ubersuggest Site Audit and SEO issues

Some of the best features (especially for market research and finding SEO issues) are the Ubersuggest site audit and backlink tracking features. The site audit allows you to look at your website, or even your competitors websites, and work out what is going on. It tells you things like your Domain Score (aka Domain Authority) out of 100. It tells you if there are any SEO issues, and if they have a high, moderate or low chance of impacting your SEO. You can drilldown and identify exactly where the potential issues are coming from. For instance, the pages with the low web count. As the Ubersuggest tool doesn’t filter result types, you can ignore results like your contact page or auto-generated categories pages having a low word count.

Backlinks – are they good backlinks or bad?

The Ubersuggest backlink section is a way of checking what off-site SEO has been completed for your site when an external agency has been engaged, and for seeing what others are up to. For your own site, you can also use the free Google Search Console to check your incoming external links. Check out our blog on this here. In many cases people who have hired SEO agencies will have a lot of backlinks to your website.

Not all backlinks are good!

Unfortunately not all backlinks are good! Some clients have been horrified to find out they’ve been placed on dodgy ‘blogs’ on made-up websites. The worst of these are questionable adult sites and the like. Look at the last page of your Ubersuggest backlinks report to see the lowest quality ones like these.

Many backlinks are created from directories out of state, or out of country, when they only service people in their state. The reason the directories have been linked, are because these are often news site related business directories that have good Domain Authority (DA). It does explain to people why they were getting some weird phone calls they did not expect from out of state!

Reverse engineering to find backlinks for you

A great market research activity is to search your competitors site for their backlinks and find high Domain Authority sites to connect with. This could provide possible guest blog and media opportunities, as well as quality directories which provide backlinks.


The trouble with being on so many directories, is in the maintaining of them. If these SEO companies are setting them up, are they giving you log-ins and passwords which they are creating to sign up to the account? If details change, you need to be able to update your details. Otherwise, you potentially have many hundreds, or in some cases many thousands of these out-of-date listings floating around. I personally think you should go for less of these directory backlinks. However if your Domain Authority is stuck in the 0-2 range (out of 100), some high Domain Authority ones will help you. Good local directories are usually a good idea too.

Why less directories overall? Because of the maintenance issues, but also some of these lower quality sites only have temporary high domain authority. This is because the traffic to them are SEO agencies and people on Fiverr creating backlinks. End consumers eventually get frustrated and their bounce rate soars. These sites then start losing their shine and their Domain Authority, and will be more of a hindrance than a help.

User Experience (UX) and Google Analytics

One of the things Ubersuggest does not currently do, and I’m not sure whether it could be built-in, is User Experience (UX) and the way we need to be guided around a site. The logical layout of a website is not currently included in the product. However, Google Analytics does provide some insights to support your visual guesswork. Please pop over to our Google Analytics blog for more information.

Check out Ubersuggest – one of the best freemium SEO tools around

So, if you know a little bit about SEO, I strongly suggest having a look at Ubersuggest by Neil Patel, and even if you don’t take a look. You might realise some of the things are actually not that tricky. Ubersuggest gives you a lot of information about where the problems are and gives you a little information about how to fix them. If you have any issues you can get in touch with us and we can assist. We also offer more comprehensive independent UX and SEO Audits using additional premium SEO tools.

Independent SEO Audits

If a tool like this is too daunting for you, we do offer independent SEO Audits of your website. With no vested interest in the outcome, we can check how your website is performing and can suggest changes you can do yourself or outsource to a web developer. Our checks utilise a number of different tools and also a manual user experience (UX) check of your site. We provide a full (type)written report in PDF and a recorded video walkthrough of your site issues.

SEO Training

Please make an effort to complete some SEO training, including learning how to understand Google Analytics and Google Search Console. You can attend SEO training through myself, receive one on one advice, learn through Kate Toon or try the Google Digital Garage courses.


As this is a tech tool article we endeavour to keep it regularly updated. Last updated 20 September 2020.


This blog was written by our Founder Jane Tweedy.

Jane is currently a Business Connect Advisor part-time for NSW small businesses in Western Sydney (especially Blacktown and The Hills) plus anywhere in NSW online now due to COVID-19, and Founder and Lead Trainer of FAQ Business Training. Outside NSW Jane can offer remote business advice and some business consulting through FAQ Business Consulting. Please contact Jane here.


About FAQ Business Training

If this is the first time you’ve come across us you may want to know who we are! FAQ Business Training has a mission to educate and empower small business owners to learn enough to do it yourself (DIY) or outsource with confidence. We do this via face to face training in Western Sydney (currently all training is provided online), speaking at conferences, events and networking groups and we have launched our online school and membership, offering online courses and webinars to appeal to a global (English speaking) audience. Connect with us on Facebook or LinkedIn.


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  1. Corinne Amendolia

    Love this article and tool. Both great guides to SEO tools and with tools and people like this on your side SEO becomes really accessible.

    • faqbt-owner

      Thanks Corinne. You’re so right. SEO has become accessible!


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