Astonish Yourself Summit – Courageous Pricing

all posts, planning, pricing, self confidence0 comments

Are you afraid to make bold moves in your business? Is a fear or something holding you back? Attend this virtual summit and Astonish Yourself! The Astonish Yourself Summit is FREE for the week 4-10 May 2026 (based on US Eastern Daylight times), and features our Founder Jane Tweedy, talking on Courageous Pricing – The confidence to charge properly.

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Who is the Astonish Yourself Summit for?

This year the focus is on ambitious entrepreneurs who haven’t quite made their bold moves! Whether that is charging properly as I’m covering in my session on Courageous Pricing, writing a book, getting yourself visible …there will be many ways for you to Astonish Yourself to take the first action step towards your next bold move!

About the Astonish Yourself Summit

Run by US couple and business duo jennie + meredyth, this is their third year hosting a virtual summit. You’ll have access to:

  • Open May 4th 2026 to 10th May 2026 (US)
  • 33 pre-recorded sessions (all available 24/7 over the week)
  • 7 days FREE access
  • 20 min sessions
  • FREE Swag Bag and freebies with gifts from the speakers and sponsors
  • 6 live panels with Zoom Green Rooms after
  • an option to upgrade to a LOCK IN PASS for extended access, credit and more.

Affiliate link. The Astonish Yourself Summit can be enjoyed free! If you do purchase the LOCK IN Pass, we will receive a speaker affiliate fee.

Speaker diversity

As the host’s audience is mainly women, the summit features mainly women speakers. However, gender is only one aspect of diversity, and many, many other areas will be be covered off. The speakers will be sharing their diversity and challenges where it relates to the bold moves they have taken in their businesses, to inspire you to do the same. All are welcome.

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About my session on Courageous Pricing

Do you suspect you may be undercharging or undervaluing your work, but feel uncertain about changing your pricing? This is a short 20 minute practical session, to help you overcome pricing hesitation and take the first steps toward charging with confidence.

Please watch this session if you would love to charge appropriately for your work and position your business offers with greater confidence. In this session you’ll learn what may be holding you back, and how to take the first step toward reviewing, testing, or adjusting your pricing.

A client example of serious under pricing to courageous pricing with confidence

Just last week, a client kindly sent me a video update 2-3 years on from us working on her pricing. She was a person who would rather be creative (after all she’s a makeup artist for brides), rather than a spreadsheet guru. But props to her, she gathered the information. And let’s be honest, it wasn’t good for her current prices! It may surprise, but I rarely tell people what they must do, it is their call, but in this case I was adamant she needed to raise her prices significantly IMMEDIATELY!

She raised her prices and the first two prospects said no

So she did, but her head wasn’t fully in it. Sure enough, the first two clients said no. She was mortified (after nearly 100% yeses), and had a panic attack, resulting in some messenger asynchronous coaching (now our FAQ Business on Demand service). She needed to convince herself (with guidance from me), why these prices were fair, that she was NOT over charging (in fact she was still undercharging). Plus like many people she thought “a no = I’m too expensive”. NO IT DOES NOT! One was for them, the other wasn’t pricing related. She held firm.

Confidence build confidence

Lo and behold things changed. Once she had some yeses and deposits paid, the confidence built upon itself. She advised me in her video that she now charges 4-5 times what she did when we reviewed her prices, plus she charges a booking fee and travel, which she previously absorbed in most cases. She is busy AND getting paid what she’s worth!

Courageous pricing

As a mum with a mortgage she had to make the bold move, be courageous about her pricing, and own charging what she’s actually worth. I LOVE when clients ASTONISH THEMSELVES and literally change their life. So, so proud!


Affiliate link. The Astonish Yourself Summit can be enjoyed free! If you do purchase the LOCK IN Pass, we will receive a speaker affiliate fee.

The Bold Business Moves Toolkit – my gift to attendees

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Speakers can provide freebies to summit attendees. We loved the concept of bold moves, so Jane pitched 5 different workshop options, that AI managed to connect together for us. So we created something special! Our session – Courageous Pricing – the confidence to charge properly is now part of a 5 part series to help you, which we call the Get Unstuck and Grow System™.

Although you won’t get the whole series, we will give you 3 alternate first step options for each of the other 4 areas, as well as the more in-depth coverage on pricing.

You will also get the slide pack (with a whopping 30 bonus slides!), and a workbook so you can go through the in and some post session exercises.

The not so fine, fine print – affiliate links

The Astonish Yourself Summit features a diverse array of women speakers. Speakers are not paid to speak (in fact some pay to be sponsors), and therefore we share affiliate links for you to join the summit. If you don’t upgrade or buy anything, we don’t receive anything, and most importantly, you don’t pay anything. It really is FREE from 4 May to 10 May 2026! (US time)

However, if you use our affiliate link to join the Astonish Yourself Summit and later upgrade to the Lock In Pass or buy something from jennie + meredyth, we may receive an affiliate fee. You don’t pay any extra.

questions

If there’s anything you need to know please comment or email: training@faqbusiness.com.au

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About Jane Tweedy – presenter of the Courageous Pricing session

Jane Tweedy is the multi award-winning founder of FAQ Business Training. She has worked 1:1 with over 2,100 entrepreneurs through coaching and advisory programs, and many thousands more through training and events. After moving to Australia and leaving a corporate career in investments to build her own businesses, Jane helps ambitious business owners stop overthinking and take action. With coaching and training, clients gain the confidence needed to price properly and grow sustainable businesses.

About FAQ Business Training

If this is the first time you’ve come across us you may want to know who we are! FAQ Business Training has a mission to educate and empower action-taking small business owners to learn enough to do it yourself (DIY) or outsource with confidence, to avoid you getting ripped off, or ripping yourself off.

We do this via face to face training in Western Sydney plus online globally, speaking at conferences, events and networking groups. We have launched our online school and membership, offering online courses and webinars to appeal to a global (English speaking) audience. Connect with us on Facebook or LinkedIn.

 

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